I've occasionally been tempted to get a kindle, but never really had anything that would truly draw me to the unit. Not until now, anyway.
I could tell you about how you can watch videos on it or the internet browser, but what really intrigues me is that Amazon has finally created a kindle that is capable of reading different book formats. Previously you could email the books to your kindle, but that was pretty time consuming because you had to wait for the email to send and get received. This isn't including the irritation that came from sending a document and then discovering that the text is sort of skewed from the formatting. (My coworkers consider me an ebook guru for some reason, so I've been asked to help email everything from books they got elsewhere to homework to their kindles.)
I'm going to assume that you can either side load these books and/or have them emailed to the Kindle Fire without it having to be changed into kindle format. Either way, I'm glad that Amazon finally gave in and allowed different formats to be read on their units. I know I'm not the only one who held out because of this reason. Now if Amazon would only put a memory slot in this unit, I'd be in heaven. I know that there's a ton of memory on this thing and the Fire will also have usage of the Cloud network, but I'm fond of my memory cards.
I have to admit, I'm pretty tempted to queue up like everyone else and preorder one.